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Using Web Analytics in the Library A Library Technology Report von Marek, Kate (eBook)

  • Erscheinungsdatum: 01.12.2011
  • Verlag: ALA Editions
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Using Web Analytics in the Library

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it s essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: An overview of web analytics tools Understanding data collection mechanisms Installing and configuring Google Analytics Effective reporting and analysis Case studies of libraries using web analytics

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 01.12.2011
    Sprache: Englisch
    ISBN: 9780838992364
    Verlag: ALA Editions
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