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Marketing in the Tourism Industry

  • Erscheinungsdatum: 02.04.2013
  • Verlag: Taylor and Francis
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Marketing in the Tourism Industry

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 02.04.2013
    Sprache: Englisch
    ISBN: 9781135083397
    Verlag: Taylor and Francis
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